Role ········· Digital Strategist, Social Media
One America Appeal Agency: CSpence Group
One America Appeal Agency: CSpence Group
The One America Appeal
When natural disasters struck Houston, Florida, and Puerto Rico our country needed to come together.
The CSPence Group was asked to launch the One American Appeal and rapidly produced 3 videos with all 5 living former Presidents(Obama, Bush 41, 43, Clinton, and Carter). I helped facilitate
with a social and content strategy for the PSA and website. The One America Appeal concluded fundraising on December 31, 2017 with $42 million raised to assist those impacted by the 2017 hurricane season, funds were distributed in Texas, Florida, Puerto Rico and the American Virgin Islands.